Done Better.

We are an expert consultancy specialised in sustainable materials, recycling and circular product innovation within the textiles and fashion industries.
About Us

Who We Are &
What We Do

Circuvate was founded by scientist Dr. Ashley Holding, with the goal of helping businesses make the transition to more sustainable and circular business models.

We envisage a world where materials are kept in circulation as long as possible, where all waste is recycled into something useful at the end of its life, and where petroleum resources are replaced by renewable alternatives.

We are enabling this transition by providing consultancy, advisory and training services that leverages our deep expertise in sustainable materials, fibres, recycling and sustainable innovation.

Circuvate is purpose led: every project we work on must contribute to a measurable impact in at least one of the UN Sustainable Development Goals.

Ashley Holding

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What Do We Do?

Our Services

Reviews & Analyses
We conduct in-depth reviews and critical analysis of factors such as recyclability and suitable recycling technologies, circularity, compatibility with a biological cycle and environmental impact, including Life Cycle Analysis (LCA).
Research & Reports
We deliver research reports on specific topics of interest where expert insight is needed, such as new materials, chemical recycling, sustainable innovation or green chemistry in the supply chain.
We advise companies on a diverse array of topics and projects, including product design and development, circular strategies, eco-system building, research, and technology development.
We provide workshops on select topics of interest, such as bio-based materials, bio-synthetics, new cellulosics, and recycling strategies.
Who Do We Help?

Our Customers

Fashion Brands

We can help you find the right material or innovation that fits your sustainability needs, whether you want to focus on bio-based materials, carbon footprint, or end-of-life pathways (biodegradability or recyclability).

Textile Suppliers

Offering innovative options to your customers becomes more and more important. We can advise on the development of new fabrics and materials to future-proof your business.

Recycling Innovators

Through our experience in developing recycling technologies we can offer a broad portfolio of consulting support to scientists and researchers in the area of solvent or depolymerisation-based material recycling and green chemical technologies

Outdoor, Sports & Footwear

Outdoor and sports clothing and footwear have a stronger focus on performance and durability. We can help you find the right materials and establish life cycle concepts that let you improve your environmental footprint and open up new streams of sustainable revenue.


You have a sustainable material project but lack the scientific and technical expertise? You can hire us as technical consultants on the project. We regularly collaborate with other consultancies on projects where our specific expertise is needed to help clients get the best possible service.

NGOs and Initiatives

Are you an organisation that deals with sustainable materials or recycling but lack the specific know-how to understand innovations or processes? We can help you fully understand what you are dealing with, enabling you to make decisions on what to support.

How Do We Work?Our Approach

At Circuvate, we have 3 key guiding principles: to be evidence-based, science-led and expert-driven. By doing this, we can be sure that our work leads to real and quantifiable change.


All of our work is backed up by evidence, data and peer-reviewed sources. If we can’t substantiate something, we will say so.


We use the latest insights from peer-reviewed research and the cutting edge of industrial R&D to inform our advisory and consulting services.


When necessary, we engage outside experts who are academics and leaders in their fields to complement our own offering.
What Do We Focus On?

Our Focus Areas

We're specialised in sustainable materials, recycling, circularity and impact in the textiles, apparel, footwear, outdoor and packaging sectors.
Textile Recycling
Circular Economy
Bio-Based Materials
Cellulosic Fibres
Scope 3 Emissions
Sustainable Innovation

Latest Content

How Do We Create A Truly ‘Circular’ Economy In The Fashion Industry?
How Do We Create A Truly ‘Circular’ Economy In The Fashion Industry?
So-called circular economy approaches in fashion are becoming more commonplace as a strategy for brands trying to reduce their environmental impact. Circular fashion is going mainstream. But what does it really mean?
Five Promising Sustainable Innovation Areas for Man-Made Cellulosic Fibres
Five Promising Sustainable Innovation Areas for Man-Made Cellulosic Fibres
Man-made cellulosic fibres are a growing area of innovation in sustainability. In this article, we explore the five most promising areas to be aware of.
Four Big Barriers Facing Fibre-to-Fibre Recycling
Four Big Barriers Facing Fibre-to-Fibre Recycling
One big obstacle facing fiber-to-fiber recycling technologies is in the range of technical challenges that developers face, particularly with regards to the extraction of impurities in the processes.
Seven Key Challenges In The Creation of Compostable Clothes
Seven Key Challenges In The Creation of Compostable Clothes
There is growing interest in compostable clothes, with some brands aiming to create garments that harmlessly degrade to nothing in your home compost heap. In this article, we outline 7 key barriers to creating truly compostable clothes.