Done Better.

We are an expert consultancy specialised in sustainability, circular economy, and life-cycle assessment.
About Us

Who We Are &
What We Do

Circuvate was founded by scientist Dr. Ashley Holding, with the goal of helping businesses make the transition to more sustainable and circular business models.

We envisage a world where materials are kept in circulation as long as possible, where all waste is recycled into something useful at the end of its life, and where petroleum resources are replaced by renewable alternatives.

We are enabling this transition by providing consultancy and advisory services that leverages our deep expertise in sustainable materials, recycling, life cycle assessment and innovation.

Circuvate is purpose led: every project we work on must contribute to a measurable impact in at least one of the UN Sustainable Development Goals.

Ashley Holding

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What Do We Do?

Our Services

Reviews & Analyses
We conduct in-depth reviews and critical analysis of new materials, innovations and products with regards to factors such as recyclability and suitable recycling technologies, circularity, and compatibility with biological cycles.
We work with impact-focused innovators to calculate and communicate their environmental impact, through Life Cycle Assessment (LCA). Through this, we can analyse particular impact hotspots, and how they compare with competing alternatives, offering actionable insights to complement the business development process.
Research & Reports
We deliver research reports and landscapes on specific topics of interest where expert insight is needed, such as new materials, chemical recycling, sustainable innovation or green chemistry in the supply chain.
We advise companies on a diverse array of topics and projects, including product design and development, circular strategies, eco-system building, chemical R&D, and technology development.
Who Do We Help?

Our Customers

Fashion Brands

We can help you find the right material or innovation that fits your sustainability needs, whether you want to focus on bio-based materials, carbon footprint, or end-of-life pathways (biodegradability or recyclability).

Textile Suppliers

Offering innovative options to your customers becomes more and more important. We can advise on the development of new fabrics and materials to future-proof your business.

Recycling Innovators

Through our experience in developing recycling technologies we can offer a broad portfolio of consulting support to scientists and researchers in the area of solvent or depolymerisation-based material recycling and green chemical technologies

Outdoor, Sports & Footwear

Outdoor and sports clothing and footwear have a stronger focus on performance and durability. We can help you find the right materials and establish life cycle concepts that let you improve your environmental footprint and open up new streams of sustainable revenue.


You have a sustainable material project but lack the scientific and technical expertise? You can hire us as technical consultants on the project. We regularly collaborate with other consultancies on projects where our specific expertise is needed to help clients get the best possible service.

NGOs and Initiatives

Are you an organisation that deals with sustainable materials or recycling but lack the specific know-how to understand innovations or processes? We can help you fully understand what you are dealing with, enabling you to make decisions on what to support.

How Do We Work?Our Approach

At Circuvate, we have 3 key guiding principles: to be evidence-based, science-led and expert-driven. By doing this, we can be sure that our work leads to real and quantifiable change.


All of our work is backed up by evidence, data and peer-reviewed sources. If we can’t substantiate something, we will say so.


We use the latest insights from peer-reviewed research and the cutting edge of industrial R&D to inform our advisory and consulting services.


When necessary, we engage outside experts who are academics and leaders in their fields to complement our own offering.
What Do We Focus On?

Our Focus Areas

We're specialised in sustainable materials, recycling, circularity and impact in the textiles, apparel, footwear, outdoor and packaging sectors.
Textile Recycling
Circular Economy
Bio-Based Materials
Cellulosic Fibres
Life-Cycle Assessment (LCA)
Sustainable Innovation

Latest Content

Life Cycle Assessment (LCA) Options For Impact-Focused Startups
Life Cycle Assessment (LCA) Options For Impact-Focused Startups
Why Life Cycle Assessment? “Do you have an LCA?”.  This is one of the most common questions directed at impact-focused startups by sustainability or impact focused investors, VCs, or brands. What do we mean by “impact focused” startup? Perhaps you have developed a novel material that replaces fossil-based plastics, maybe you have created a software...
What is a Life Cycle Assessment (LCA)?
What is a Life Cycle Assessment (LCA)?
Life Cycle Assessment (LCA) is a tool that's growing in importance as companies and other actors such as governments and NGOs look to quantify and communicate environmental impact. For example, a startup company may commission an LCA study to demonstrate to their investors or customers the environmental impact of their product or innovation, especially if they aim to pitch it as "sustainable" or "environmental friendly".
Press Release: Circular Sportswear From Beans: Project Receives EU Funding
Press Release: Circular Sportswear From Beans: Project Receives EU Funding
PRESS RELEASE CIRCULAR SPORTSWEAR FROM BEANS: PROJECT RECEIVES EU FUNDING FOR RELEASE: 15/09/2022 Circuvate and The Good Factory are proud to present their joint project; BioAce, a dedicated circular system for 100% bio-based performance sportswear. Funded as part of the S4 Fashion project with the contribution of the EISMEA Programme of the European Union, the...
What Are Biosynthetic Fibres And How Do They Compare To Conventional Synthetic Fibres?
What Are Biosynthetic Fibres And How Do They Compare To Conventional Synthetic Fibres?
Biosynthetic fibres are synthetic fibres used in the manufacture of textiles, that are wholly or partially sourced from bio-based feedstocks. That is, some proportion of their carbon content comes from biological organisms. Biosynthetics could be more accurately called “bio-based synthetics”. In general, with this phrasing we are referring only to the fact that the material...
How Do We Create A Truly ‘Circular’ Economy In The Fashion Industry?
How Do We Create A Truly ‘Circular’ Economy In The Fashion Industry?
Circular economy approaches in fashion are becoming more commonplace as a strategy for brands trying to reduce their environmental impact. Circular fashion is going mainstream. But what does it really mean?
Five Promising Sustainable Innovation Areas for Man-Made Cellulosic Fibres
Five Promising Sustainable Innovation Areas for Man-Made Cellulosic Fibres
Man-made cellulosic fibres are a growing area of innovation in sustainability. In this article, we explore the five most promising areas to be aware of.