Our Team

Dr. Ashley Holding

Founder, Principal ConsultantDr. Ashley Holding

Dr. Ashley Holding is our principal consultant and scientist with a focus on sustainable materials, polymer science and recycling technologies.

Ashley has over 10 years of experience in materials chemistry that he has applied as a research scientist and innovation manager before founding his own consultancy.

Ashley takes a keen interest in the innovation landscape, always keeping an eye open for any emerging new materials and technologies

Ashley holds a doctorate in chemistry from the University of Helsinki.



Associate ConsultantPaula Lorenz

Paula M. Lorenz is our Associate Consultant with a focus on the Circular Economy, Sustainability and Corporate Social Responsibility.

She has five years experience in the field, having started in academia with a CSR publication in a peer-reviewed journal and her own documentary on the topic of chemical textile recycling. She later founded a science blog covering the circular economy and its relation to sustainable materials. Prior to working with us, she has worked in marketing and communications at different international companies.

Paula holds a Master’s degree from Royal Holloway, University of London.